Umair Shahid Leads CPEC Cultural Exchange Through Music and Art
As part of ongoing efforts to enhance CPEC cultural exchange, Umair Shahid—Arts and Media Ambassador at the Sahiwal Coal Power Plant, a flagship initiative under the China-Pakistan Economic Corridor (CPEC)—is playing a significant role in strengthening cultural ties between Pakistan and China. By blending artistic expression with cross-cultural dialogue, Umair is fostering deeper mutual understanding through the universal language of music and art.
His most recognized work, the Chinese-language song “Wo Men Bu Yi Yang” (translated as “We Are Different”), stands as a shining example of how art can serve as a bridge between nations. The song celebrates the rich cultural diversity and enduring “Iron Brotherhood” shared by Pakistan and China. Widely embraced for its emotional resonance and message of unity, the song has been performed at numerous high-profile cultural events across Pakistan.
The importance of Umair’s contribution to CPEC cultural exchange was further acknowledged in 2019, when Chinese Ambassador Nong Rong officially endorsed the song. The endorsement brought national attention to Umair’s work, which was prominently featured across major Pakistani TV networks, newspapers, and digital media outlets.
Beyond this musical achievement, Umair remains committed to using his artistic talents to deepen the people-to-people connections that are central to the CPEC vision. His role as a cultural bridge has positioned him as a key figure in promoting soft diplomacy between the two nations. Through his work, he emphasizes shared values such as harmony, respect, and cooperation.
Currently, Umair is developing a new musical project aimed at reinforcing bilateral ties through an even more impactful cultural message. This upcoming initiative seeks to strengthen the foundation of peace, unity, and collaboration that defines the evolving relationship between Pakistan and China.
Umair Shahid’s ongoing contributions underscore how CPEC cultural exchange is more than infrastructure—it is also about building lasting relationships through creativity and human connection.
